People are generally more inclined to take advice from others they respect. So we thought the best way to advocate for a mental health break would be to get the G.O.A.T.s to deliver our message. But, with our budget, we couldn't actually afford the greatest of all time. So we got the next best thing: an actual goat.
Bonus content:
An interview with a G.O.A.T.
An interview with a G.O.A.T.
Credits:
Agency: GOVT Singapore
Chief Creative Officer: Aaron Koh
Creative Director: Kevin Poh
Senior Copywriter: Gerald Jian
Copywriter: Valentina Ho
Art Director: Sandy Ang
Production House: Wonderworks
Chief Creative Officer: Aaron Koh
Creative Director: Kevin Poh
Senior Copywriter: Gerald Jian
Copywriter: Valentina Ho
Art Director: Sandy Ang
Production House: Wonderworks