SentosaLand was introduced as part of Sentosa's brand refresh: a fantastical Roblox reimagining of the island that offered even more to discover. So as an avid gamer who once aspired to be a video game developer, being asked to come up with a new game mode for this virtual world was a dream come true.
We came up with a new hide-and-seek challenge, heavily inspired by my countless hours spent playing Prop Hunt as a kid.
Credits:
Agency: GOVT Singapore
Creative Director: Kevin Poh
Senior Art Director: Magdalene Loh
Art Director: Veronica Yudhistantra
Copywriter: Valentina Ho
Art Intern: Chan Jia Yi
Production House: The Iterative Collective
Creative Director: Kevin Poh
Senior Art Director: Magdalene Loh
Art Director: Veronica Yudhistantra
Copywriter: Valentina Ho
Art Intern: Chan Jia Yi
Production House: The Iterative Collective