People love being first. Whether it's the first in line or first to comment, it's a status symbol. So when Sentosa's beaches finally reopened after months of closure due to an oil spill, we turned it into an opportunity for visitors to claim all the firsts all over again.
Welcome back, beaches.
Credits:
Agency: GOVT Singapore
Group Creative Director: Kevin Poh
Associate Creative Director: Zi Wei Tan
Art Directors: Sandy Ang, Yuan Ling Tan
Copywriter: Valentina Ho
Group Creative Director: Kevin Poh
Associate Creative Director: Zi Wei Tan
Art Directors: Sandy Ang, Yuan Ling Tan
Copywriter: Valentina Ho