For many, coffee is a daily need. Specialty coffee, however, is considered a luxury in Malaysia — something
you treat yourself to only on special occasions.
you treat yourself to only on special occasions.
ZUS Coffee reached out to me before their initial launch, looking for help in crafting a compelling narrative as they built the brand up from ground zero. After several iterations, we distilled it down to the core of their mission: changing the perception of specialty coffee from something that's seen as an occasional treat to an everyday drink.
Today, the brand has expanded into a chain with more than 400 outlets worldwide.
