The world's hyperconnected. But somehow, we're less connected than ever. For this campaign, we wanted to hero Sentosa's natural elements that help us get back in touch with ourselves.
As a writer, the challenge was learning to say less and let the feelings do the talking.
Credits:
Agency: GOVT Singapore
Executive Creative Director: Kevin Poh
Creative Director: Theophilues Tan
Creative Group Head: Andy Lim
Art Director: Joeann Tan
Senior Copywriter: Gerald Jian
Copywriter: Valentina Ho
Director: Liz Murphy
Executive Creative Director: Kevin Poh
Creative Director: Theophilues Tan
Creative Group Head: Andy Lim
Art Director: Joeann Tan
Senior Copywriter: Gerald Jian
Copywriter: Valentina Ho
Director: Liz Murphy