When it comes to Malaysian creative work, the Hari Raya festive season is basically our Super Bowl.
Every year, brands up the ante on flexing their long-form storytelling skills. But too many get caught up in highlighting the absurdity and spectacle of the festivities that maybe we've lost the plot of why we even celebrate at all.
We used a fantastical genre (scifi, my favourite!) to tell a more grounded Raya story: about the people we love, and the promises we make to them.
Credits:
Agency: GOVT Singapore
Chief Creative Officer: Aaron Koh
Executive Creative Director: Kevin Poh
Creative Director: Theophilues Tan
Art Director: Joeann Tan
Copywriter: Valentina Ho
Director: Lobak Loon
Chief Creative Officer: Aaron Koh
Executive Creative Director: Kevin Poh
Creative Director: Theophilues Tan
Art Director: Joeann Tan
Copywriter: Valentina Ho
Director: Lobak Loon