It's difficult for the older generation to come to terms with going from taking care of their children to needing to be taken care of. When faced with shameful situations, they often prefer to suffer in silence rather than reach out to their loved ones.
To address the stigma against incontinence, we wanted to create a story that would be relatable to both caregivers and their parents.
Credits:
Agency: Merdeka LHS
Executive Creative Director: Huang Ean Hwa
Copywriters: Chak Mohd, Valentina Ho
Art Director: Yeoh Jun Jin
Production House: Directors Think Tank
Executive Creative Director: Huang Ean Hwa
Copywriters: Chak Mohd, Valentina Ho
Art Director: Yeoh Jun Jin
Production House: Directors Think Tank