Out of all my KFC work, I have a soft spot for this one.
Crumbs are usually seen as the afterthought to a meal... except when that meal is butter cereal chicken. For this campaign, we wanted to bring the crumbs to the forefront.
Credits:
Agency: Naga DDB Tribal
Creative Directors: Suryadipura Salleh, Rachel Hoo
Copywriter: Valentina Ho
Art Director: Nicky Chong
Production House: Playhouse Pictures
Creative Directors: Suryadipura Salleh, Rachel Hoo
Copywriter: Valentina Ho
Art Director: Nicky Chong
Production House: Playhouse Pictures